On November 3, 2026, LoKation Real Estate announced Jefe, a voice-first AI assistant for real estate agents, built for LoKation by Lundy, Inc. It launches to LoKation agents in November 2026. Once it’s live, you talk or text, and Jefe does the work inside the tools you already run your business on: BoldTrail CRM, MAXA Design, The Sphere, and your own email and calendar.
There’s no new app to learn. Jefe uses the ones you have.
What Jefe does for you
Jefe was designed with LoKation’s leadership around the way LoKation agents actually work. It isn’t limited to LoKation’s own products, though. It reaches into the apps you already use day to day.
In practice, that means saying out loud the things you’d normally click through yourself, and letting Jefe handle them.
Tell Jefe you need a just-listed post, and it creates one. Need to send your clients the key dates from a new contract? Jefe pulls them from the contract in The Sphere and emails your clients, without you logging in to anything.
It works the same way whether you closed forty deals last year or you’re working on your first. The top producer gets time back. The newer agent gets the follow-through that usually takes years of habit to build.
Jefe also gets better on its own. AI models change every few months, and Lundy’s job is to keep Jefe running on the best one for each task. You never have to think about which model is under the hood.
Why an AI assistant for real estate agents has to live inside your tools
Plenty of agents already use ChatGPT, and we’ve written about how to get real value out of ChatGPT as a realtor. It’s useful if you know exactly what to ask. For everyone else, it’s a blank box.
Brokerages have had two ways to bring AI to their agents. They could build their own, which takes an engineering team and years. Or they could point agents toward whatever AI tool they like and hope for the best. LoKation took a third route: a custom, LoKation-branded assistant that Lundy builds and keeps current, so agents get the benefit without doing the setup themselves.
Justin Lundy, CEO of Lundy, put the problem plainly. Brokerage tools already work, he said, and every one of them “would make an agent more productive, as long as the agent uses it.” Jefe will be the one using them, on your behalf.
Built to support agents, not replace them
If you’ve heard the “AI will replace agents” talk, LoKation’s view is the opposite. Your clients remember you, not the logo on your sign, which is why LoKation has always bet on the agent over the brokerage brand.
Jonathan Lickstein, LoKation’s COO, said it this way: “AI is not about replacing the expertise, judgment, or personal relationships that define our business.” Jefe is built to take the busywork so you have more time for the parts only you can do.
What’s coming next
Jefe is part of LoKation Next, the broader rollout of new tools for LoKation agents. Over the coming year, LoKation plans to add more integrations and connect Jefe to LoKation Streamline, the in-house program that brings mortgage, title and insurance together for buyers and sellers.
How to get Jefe
Jefe rolls out to every LoKation agent in November 2026. If you’re already a LoKation agent, watch for launch details from the team this month.
Not with LoKation yet? Jefe comes with the move, along with the coaching, onboarding and tools behind it. See what joining LoKation looks like.
You talk. Jefe does the work. That’s Real Estate Simplified.