Real Estate, Simplified
The independent real estate brokerage that answers to its agents, not Wall Street.
- 5,500+ agents
- RealTrends Verified Best Brokerage
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Agents have joined us from
- Keller Williams
- Coldwell Banker
- RE/MAX
- EXP Realty
- Compass
- Berkshire Hathaway Home Services
- Century 21
Agents from the largest brokerages in the country have made the switch. Find out why.
About us
Built by agents, for agents
Doris Armstrong
Managing Broker, Alabama
Doris brings more than 25 years of real estate experience, successfully navigating the ups, downs, and constant changes of the industry. With a background in finance and marketing, real estate was a natural career choice that grew into a passion for helping others build successful careers of their own. Solution oriented and approachable, Doris believes there is always a way forward and is a strong advocate of the WIN WIN approach in business and in life. She combines hands on experience, practical problem solving, and a healthy sense of humor to help agents work through challenges and confidently grow their businesses. And, of course, she believes a good glass of wine occasionally helps too! At LoKation Real Estate, Doris is committed to being an approachable resource, helping agents build on a foundation of experienced broker support, innovative technology, and practical tools to create a real estate career built for long term success.
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Alabama Agents (And Growing)
RealTrends Verified Best Brokerage
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Serving Since
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Growth in 2026
Areas we serve
- Birmingham
- Huntsville
- Mobile
- Montgomery
- Gulf Shores
- Orange Beach
- Tuscaloosa
- Auburn
- Fairhope
Included with every plan
Everything you need, One LoKation
Listing packages, social content, print and more, all built for you in the LoKation Marketing Center. No more staring at a blank Canva page at 10pm. That’s real estate, simplified.
Support isn’t a portal or a ticket queue. It’s a broker who’s written the contract you’re stuck on, answering when you call. First deal or hundredth, solo or leading a real estate team, someone here has been exactly where you are.
Live classes every week: contracts, new tech, marketing that actually generates business, and AI before your competition figures it out. New agents get the foundation. Veterans get the edge. The industry moves fast. Our agents move first.
Your commission is yours the moment the deal closes, so your LoKation Wallet treats it that way. Choose how you get paid and where it goes: your bank, your savings or split how you want it. Faster access to your money and fewer days waiting on a check. Getting paid shouldn’t be the complicated part of the deal.
Jefe drafts your contracts, schedules your showings, and builds your listing flyer while you drive to the next one.
LoKation doesn’t tell you where your business is. We support where it’s going. Residential and Commercial, all under the same roof, so your license never outgrows your brokerage.
Commission Calculator
Find Out How Much Your Current Brokerage is Costing You.
One transaction means one closed side.
Add any monthly desk, admin, or platform fees.
Alabama • Compliance charge $240/year
Estimate uses fees effective October 15, 2026.
Testimonials
Hear from agents who switched
Locations
Areas We Serve
Birmingham Metro
Alabama’s largest metro and a market full of momentum. From revitalized downtown lofts to the sought-after suburbs of Hoover, Vestavia Hills, and Homewood, our Birmingham agents cover a metro where healthcare, banking, and a growing food-and-culture scene keep demand steady.
- Birmingham
- Hoover
- Vestavia Hills
- Homewood
- Trussville
- Pelham
- Alabaster
- Helena
Huntsville & North Alabama
One of the fastest-growing cities in America, period. Rocket City’s aerospace, defense, and tech boom has made Huntsville a national relocation story, with Madison and Athens growing right alongside it and Decatur and Florence offering value across the Tennessee Valley.
- Huntsville
- Madison
- Athens
- Decatur
- Florence
- Muscle Shoals
Gulf Coast
White-sand beaches and one of the strongest vacation-home markets in the Southeast. From historic Mobile to the condo towers of Gulf Shores and Orange Beach, plus fast-growing Baldwin County communities like Fairhope and Daphne, our coastal agents serve buyers, sellers, and investors year-round.
- Mobile
- Gulf Shores
- Orange Beach
- Fairhope
- Daphne
- Foley
- Spanish Fort
Montgomery & River Region
The capital city and the communities around it. Montgomery anchors central Alabama with government and military stability, while Prattville and Wetumpka give families room to grow at prices that still make sense.
- Montgomery
- Prattville
- Wetumpka
- Millbrook
- Pike Road
Tuscaloosa & East Alabama
Two college towns, one strong market. Tuscaloosa runs on Crimson Tide energy and steady university demand, while Auburn and Opelika anchor one of the state’s most consistently growing corridors along I-85.
- Tuscaloosa
- Northport
- Auburn
- Opelika
- Anniston
- Oxford
Plans and tools
Fees and what’s included
Silver Plan
Pay as you close
$199 one-time startup fee
Ideal for: Agents closing 1-2 transaction sides per year, or those just getting started
- 100% Commission
- $499 per closed transaction side
- $99 per year
- $99 per rental transaction
- $60 quarterly compliance fee (effective October 15, 2026).
Blue Plan
Monthly plan fee
$199 one-time startup fee
Ideal for: Agents closing 3+ transaction sides per year – the more you close, the more you save
- 100% Commission
- $99 per closed transaction side
- $99 per month
- $99 per rental transaction
- $60 quarterly compliance fee (effective October 15, 2026).
Steps
Getting Started
Join Online
Complete the signup process with your license details
License Transfer
Typical license transfer time is under 24-hours
1×1 Onboarding
The team will reach out to schedule your one-on-one onboarding call
You’re Live
Congrats! You’re ready to start transacting immediately.
Start your transfer.
By submitting, you acknowledge that you’re joining LoKation® Real Estate.
FAQ
Common questions
Every agent signs an Independent Contractor Agreement, which is standard at any brokerage, but there is no term commitment: no annual contract, no lock-in, and an open-door policy if you leave.
No hidden fees. The only required cost is your plan fee. Anything beyond that is optional, including add-on tools and outside vendor services at rates negotiated specifically for LoKation agents.
Fast. LoKation’s online join process lets you select your state and join in minutes. In Alabama, your license is typically transferred within a day once it’s been released by your previous brokerage.
Support is a pillar of LoKation. Your broker is available however you’d like to connect: call, email, Zoom, or a scheduled appointment. It’s the responsive, personal support of a boutique brokerage, with the resources of a national one.
Yes. You can switch between Blue and Silver once every 6 months. If you switch from Blue to Silver and change your mind before your next billing date, there is no restriction to switch. Transactions executed before the switch stay under the original plan.
Yes. You are required to join a Realtor board in Alabama.
Absolutely. If you’ve been licensed under a year or have closed fewer than 4 Georgia transactions, your first 3 transactions with LoKation carry a 20% split to the Broker while you get extra hands-on support. After that, you’re on your full plan. Join a LoKation team or pair with a LoKation Mentor and the split is waived entirely.
BoldTrail is the core platform, covering the front-end website, CRM, AI and drip campaigns, and automated follow-ups. It is available discounted to LoKation agents for a $99 setup fee and $50 per month with no contract.
LoKation partners with third-party referral sources such as OpCity, each with their own referral fee at closing (typically between 25%-40%).
Absolutely. Nothing requires office attendance. LoKation is built virtual-first.
Yes! Teams are encouraged and supported.
You have multiple options when it comes to your online presence. LoKation provides all of its agents with branded, indexed bio pages that provide dual function as lead capture. In addition, BoldTrail is discounted for LoKation agents for an IDX website option.
Yes, where you are licensed. LoKation operates in Florida, Georgia, Alabama, South Carolina, Texas, and Colorado, so agents licensed in more than one of those states can hang all of those licenses under the LoKation brand.
Let’s talk about your move
Book a quick call with the team. No pressure, no pitch – just answers