Lokation Rated a Top Residential Brokerage in South Florida by The Real Deal Magazine

Nov 14, 2020

The firms that reign supreme are poaching talent and working their out-of-state connections to
ensure their continued dominance, while a smaller player looks to lure brokers with flat
transaction fees.

“They are a massive operation, and it’s always
easier to turn a speedboat than an ocean liner,”
Parker declared. “We have much more
flexibility.”
Mike Pappas, CEO of Keyes, said his
company’s success has a lot to do with it being
rooted in “family values,” unlike the “outside
Wall Street firms that are trying to disrupt the
market.”
To drill into the mechanics of the topperforming brokerages in the tri-county region,
TRD ranked them by closed sales volume
between August 2017 and July 2018. TRD
obtained the data from the Miami Association of
Realtors MLS, the Realtor Association of Palm
Beach & Greater Fort Lauderdale Realtors
MLS, and confirmed the sales totals with the
brokerages themselves.
It’s a market that is showing signs of
“maturity,” Parker said. “We are evolving from
a boom-bust type market,” he said. “People are
moving here as full-time residents. We’re no
longer a destination for flight capital.”

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