Selling Real Estate
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Exposure:
Ensuring that your property listing is exposed to Homebuyers searching online is of the utmost importance when trying to sell your home. The Home buying process starts online. Our marketing efforts are focused to where Buyers are. Our advanced certified listing program ensures our agents have checked all the boxes, taken the correct style and amount of photos, created the best description of your property leveraging our Artificial Intelligence tools and more. From there, your property will be exposed on 750+ websites including the main search portals such as Realtor.com, Homes.com and Zillow. These do not include the Luxury and International exposure initiatives that we use for promotion for a worldwide reach. Ask your LoKation Agent about how we present your property in the best light through professional photography, Video Tours and Renderings.
Access:
Ensuring that a prospective Buyer can view the home at their convenience is vital to selling in a short time frame. Our agents will create a showing schedule that works for you. Whether you are still living in the home or have vacated, we’ll make sure prospective buyers have access to see your home. Ask your agent about the options.
Price:
If you’re not priced right, you’re not selling. This is where you need a LoKation® pro to show you the comparable closed properties and arrive at a fair market price that you’re comfortable with. When you list with us, you have options. We thrive with our transparency. Discuss with your LoKation Realtor on what to expect when it comes to compensation and how this can be leveraged to sell your home faster and for more money in your pocket.
Setting the Listing Price
In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:
- If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area.
- You may have told your REALTOR® to “Bring me any offer. Frankly, I’d take less.” But in that list of houses, yours simply looks too expensive to be considered.
- If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.
- Compensation: Commissions are always negotiable. Determining the offer of compensation that you would be willing to offer can increase the exposure or attraction from Buyer Representatives to your property. If you choose not to offer compensation, some Buyers will not be able to purchase the home depending on their availability of Cash to Close. All factors should be considered when working on your Marketing Plan with a LoKation Realtor.
NOTE: Never say “asking” price, which implies you don’t expect to get it.