Selling Real Estate
Your Home Needs to be Exposed in Order to Get the Most Buyers to See the Opportunity
Regardless of where you are in the sales process, chances are you have some questions.
Setting the Listing Price
In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:
- If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area.
- You may have told your REALTOR® to “Bring me any offer. Frankly, I’d take less.” But in that list of houses, yours simply looks too expensive to be considered.
- If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.
- Compensation: Commissions are always negotiable. Determining the offer of compensation that you would be willing to offer can increase the exposure or attraction from Buyer Representatives to your property. If you choose not to offer compensation, some Buyers will not be able to purchase the home depending on their availability of Cash to Close. All factors should be considered when working on your Marketing Plan with a LoKation Realtor.
NOTE: Never say “asking” price, which implies you don’t expect to get it.
Why You Want a LoKation® Realtor on Your Side
If you’re not priced right, you’re not selling. This is where you need a LoKation® pro to show you the comparable closed properties and arrive at a fair market price that you’re comfortable with. When you list with us, you have options. We thrive off our transparency. Discuss with your LoKation Realtor the range of compensation structures available in today’s marketplace and how this can impact your property exposure.
Michael and Connie
Michael and Connie Downey