Selling Real Estate
Your Home Needs to be Exposed in Order to Get the Most Buyers to See the Opportunity
Regardless of where you are in the sales process, chances are you have some questions.
Setting the Listing Price
In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:
- If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area.
- You may have told your REALTOR® to “Bring me any offer. Frankly, I’d take less.” But in that list of houses, yours simply looks too expensive to be considered.
- If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.
NOTE: Never say “asking” price, which implies you don’t expect to get it.
Why You Want a LoKation® Realtor on Your Side
Michael and Connie
Michael and Connie Downey