Selling Real Estate
Your Home Needs to be Exposed in Order to Get the Most Buyers to See the Opportunity
Regardless of where you are in the sales process, chances are you have some questions.
Next to buying a house, selling a house can be one of the most stressful transactions of our lives. Home sellers attest LoKation® has some of the best agents in the industry. Recognized as a top brokerage by several Realtors Associations, our valuation experts, and team approach help you sell your house in less time and for the most money.
Setting the Listing Price
In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:
- If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area.
- You may have told your REALTOR® to “Bring me any offer. Frankly, I’d take less.” But in that list of houses, yours simply looks too expensive to be considered.
- If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.
NOTE: Never say “asking” price, which implies you don’t expect to get it.
Why You Want a LoKation® Realtor on Your Side
Exposure:
Your home needs to be exposed in order to get the most buyers to see the opportunity. Our advanced certified listing program ensures our agents have checked all the boxes, taken the correct style and amount of photos, created the best description of your property and more. From there, your property will be exposed on over 500 websites including the big players such as realtor.com and Zillow. Ask your agent about your area, virtual tour and video options that will provide buyers with a better sense for your home and capture more international interest.
Accessibility:
Our agents will create a showing schedule that works for you. Whether you are still living in the home or have vacated, we’ll make sure prospective buyers have access to see your home. Ask your agent about the options.
Pricing:
If you’re not priced right, you’re not selling. This is where you need a LoKation® pro to show you the comparable closed properties and arrive at a fair market price that you’re comfortable with.
