Unlock the potential of this exceptional 4.88-acre commercial parcel, perfectly positioned for high visibility from Interstate 70. Zoned C-2, and just a quick 3-minute drive (under half a mile) from the I-70 exits. Set against stunning views of the Colorado National Monument, this lot directly borders “The Launch”, Fruita’s newly approved 40-acre mixed-use redevelopment project that will feature a 20-acre riverfront destination and 20 acres of private commercial and residential development. Planned amenities including a dog park, waterpark, retail, commercial spaces, residential living, and a pedestrian bridge over the Colorado River to Snooks Lake, “The Launch” is poised to become a regional attraction bringing exceptional visibility and drive-by traffic to this property. In addition to its premier location, this parcel sits moments from Downtown Fruita, local restaurants, the Colorado River, James M. Robb–Colorado River State Park, museums, grocery store, pharmacy, and world-renowned outdoor recreation. Fruita is celebrated for its small-town charm, vibrant community events, and some of the best hiking and biking trails in the nation. This property also offers outstanding development flexibility. It can be zoned PUD and already has City of Fruita approval for a future 39-lot Motorcoach Resort, with the potential to sell 39 individual lots.